Creating great products requires rigorous design process, clear understanding of technologies, and sharp aesthetic sensitivity.
User Interface and Visual Identity
To design clear user interface and beautiful visual identity, I first need to align my understanding of the project with the client by writing a brief. I then build step-by-step an emotional and coherent design, defining visual direction with mood-boards, sketching and drawing mockups, prototyping and delivering HTML & CSS guidelines.
Building a good user experience starts with those questions: What problem the product is aiming to solve? Who is going to use it, in which context? This process is part of User Centered Design methodology.
user-centered design tries to optimize the product around how users can, want, or need to use the product
This process goes through defining problematic and personas, writing scenarios and use-cases, drawing wire-frame and storyboards, prototyping and testing mockups.